As we enter a bright new year, we're thrilled to announce an exciting partnership between PLASMAIDE and the leading sports incubator, Santara Technology. This collaboration brings together two like-minded brands grounded in science and peak athletic performance.
Beyond a typical sponsorship arrangement, Santara Tech has invested in PLASMAIDE, demonstrating its commitment to our shared vision of pushing human endurance to new heights. Together, we will support elite athletes like Olympic and 3-time World Champion triathlon Kristian Blummenfelt and 3-time Ironman World Champion Gustav Iden in integrating PLASMAIDE into their training and competition routines.
For the past year, the head of PLASMAIDE’s Science Advisory Board Prof Alison Heather and the head of the Performance Advisory Council Victor Popov have worked closely with Santara coaches like Olav Aleksander Bu to develop customized PLASMAIDE protocols tailored to these athletes' unique demands. Olav brings invaluable expertise as an endurance coach and data scientist renowned for his innovative methods of extracting every ounce of potential from the remarkable athletes he works with.
Gustav Iden, 3x Ironman World Champion
Founded in 2014 by visionary entrepreneurs, Santara Tech is part of the Santara Group, which has quickly become an industry leader in talent management, creative content, and groundbreaking sports technology. The group's Santara Studios and Talent management handle representation for over 40 top triathletes, cyclists and runners, telling their inspiring stories through award-winning films and photos that engage audiences worldwide.
Kristian Blummenfelt, Olympic and 3x World Champion
Meanwhile, Santara Tech fosters partnerships between global brands, scientists and champion athletes to drive innovation. Their impressive list of collaborators so far includes Maurten, Core, Moxy and more. This unique access and wealth of collective insight provide an unmatched framework for showcasing the science-backed benefits of PLASMAIDE on the world's biggest athletic stages.
As this year draws to a close, we are filled with immense gratitude for your support and growing excitement as we unwrap this gift of a partnership that promises to redefine the outer limits of human performance.
We look forward to all that we will accomplish together in 2024!